LALIGA: partnership with media company Thmanyah to improve broadcasting of the Saudi Pro League

As part of its collaboration with Riyadh Season (festival), LALIGA has entered into a partnership with the Thmanyah Group to improve the broadcasting of Saudi Pro League matches, announced the Spanish league on 17/07/2025.

Thmanyah owns the broadcasting rights to Saudi Pro League competitions in the MENA region for the 2025-2031 cycle. "Under the agreement, LALIGA will provide consultancy and technical advisory to significantly enhance the audiovisual broadcast quality, of the Saudi Pro League, including improvements in camera positioning, signal configuration, and audio systems. The agreement also covers the expansion of modern broadcast technologies, improved stadium lighting distribution, and the development of a technical production manual. LALIGA will deliver specialised training programmes to develop the capabilities of local production teams," explained the body.

The Riyadh Season cultural festival, an annual event organised by the Saudi Arabian General Authority for Entertainment in the Kingdom's capital since 2019, became an official sponsor of LALIGA for three seasons…