Deal Tracker: FFF, Arsenal, Marseille, FIFA, Lille, AC Milan... the latest sponsorship deals in football

• Sports betting operator Betclic Group has become an official partner of the Fédération Française de Football for five seasons (2025-2030).
• French recovery equipment manufacturer Jolt has become an official supplier to Olympique de Marseille (Ligue 1 McDonald's) from 2025-26.
• The FIFA Club World Cup 2025 has welcomed two official partners: car manufacturer Jeep and trading card manufacturer Panini.
• Shopping centre Aushopping V2 will continue as back shirt sponsor of LOSC Lille (Ligue 1 McDonald's) until 2027-28.
• Financial services provider Airwallex has become an official partner of Arsenal FC (Premier League) from 2025-26.
• Car manufacturer BMW, via its Italian subsidiary, has renewed its partnership with AC Milan (Serie A Enilive) with effect from 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017.

By default, the contracts signed are sorted in chronological order. This table also allows you to sort the deals by league, the sponsor's business…