Premier League: EC Markets (forex) partners with Liverpool, eToro (trading) extends with Crystal Palace

EC Markets, the British forex trading company, has become an official partner of Liverpool FC (Premier League) under a "multi-year" agreement from the 2025-26 season, announced the club on 23/07/2025.

The group now ranks third in the English club's sponsorship hierarchy, alongside 20 other brands including American video games publisher EA Sports and American beverage manufacturer The Coca-Cola Company. As such, EC Markets will display its logo on signage at Anfield (61,000 capacity) as well as on "digital advertising boards seen by 504 million TV viewers per season," according to the club.

eToro, a digital trading platform founded in Tel Aviv (ISR), has also extended its partnership with Crystal Palace FC (Premier League) as an official partner (2^nd level) as part of a "multi-year agreement," announced the club on 22/07/2025. The group made a commitment to the men's team in the 2018-19 season, before renewing its agreement and extending it to the women's team (Barclays Women's Super League) in 2023-24.