Belgium: Jupiler (beers) extends Pro League naming rights beyond 2024-25

News Tank Football - Paris - News #406719 - Published on
©  Pro League
Naming agreement extended between Jupiler and the Pro League - ©  Pro League

Belgian brewer Jupiler (AB InBev group) has extended its agreement with the Pro League and will retain the rights to the Belgian men's top flight beyond the 2024-25 season, announced the governing body on 24/07/2025. The competition will keep the name "Jupiler Pro League".

The brewery group became the the Pro League's first title sponsor in...

©  Pro League
Naming agreement extended between Jupiler and the Pro League - ©  Pro League

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