UEFA: Amazon (e-commerce) extends as an official partner of women's football until 2030

The American e-commerce group Amazon has extended with UEFA as an official partner of women's football for a further five years, until 2030, announced the European Confederation on 24/07/2025. The agreement covers in particular the Women's Champions League, whose modified format comes into force from 2025-26, as well as UEFA Women's Euro 2029 (host country to be chosen in December 2025).

Amazon became a UEFA partner for women's football under a "multi-year" agreement signed on 02/06/2023. Women's Euro 2025 (held in Switzerland from 02 to 27/07) was the first international sporting event to be sponsored by the American group. The brand also helped UEFA launch the first online shop dedicated to the Women's Champions League in 2023.

• The e-commerce platform has also teamed up with the UEFA Innovation Hub, the European Confederation's innovation centre, for a programme run as part of Women's Euro 2025 with the support of the Vaud University of Applied Sciences (SUI). The aim of the project is to combat gender inequality in coaching, with only 4.5% of coaches in Europe being women…