Deal Tracker: CAF, SSC Napoli, AS Monaco, LALIGA... the latest sponsorship deals in football

• FOM Industrie, a company specialised in the machining of aluminum and PVC extrusions, a partner since 2024, will continue as a shorts sponsor of AS Monaco FC for two more seasons.
• La Vache qui rit (or The Laughing Cow), a Bel Group cheese brand, has become an official supplier, via CAF, for the TotalEnergies AFCON 2025 (held in Morocco from 20/12/2025 to 18/01/2026).
• IT services provider Tyrex has become an official partner (2^nd level) of FC Lorient (Ligue 1 McDonald's) for the 2025-26 season.
• Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended its partnership with LALIGA in Europe and Latin America for three seasons (2025-2028).
• Online sports betting and casino operator Rabona has become a regional partner (5^th level) of SSC Napoli (Serie A Enilive) for the 2025-26 season.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017.

By default, the contracts signed are sorted in chronological order. This table also allows you to sort the…