Africa/CAF: The Laughing Cow (cheese, FRA) official supplier of the TotalEnergies AFCON 2025

The Laughing Cow (La Vache qui rit in French), a French cheese brand (Bel Group), has become an official supplier of the TotalEnergies AFCON 2025 (in Morocco from 20/12/2025 to 18/01/2026), announced the Confederation of African Football (CAF) on 25/07/2025.

This is the first partnership between the Bel Group and the Confederation of African Football. As part of the partnership, The Laughing Cow will be rolling out campaigns in Morocco, the host country of the competition and where the group has a factory, as well as in Algeria, Egypt, Ivory Coast, Senegal and South Africa.

• The Laughing Cow is the third brand to sign an agreement with CAF for the 2025 edition of the Africa Cup of Nations, after the Moroccan airline Royal Air Maroc and the French food group Danone, both official partners.
• Four partnerships have also been renewed or extended, including that with TotalEnergies, title sponsor of the competition since 2017. The French multinational company thus retains its rights until 2028, as part of an agreement announced on 28/01/2025.

"The significant interest and support by…