LALIGA: partnership with BKT (tyres) refocused on Europe & Latin America (2025-2028)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended as a partner of LALIGA for a further three seasons (2025-2028), announced the Spanish professional league on 25/07/2025.

The two parties have been linked since the 2019-20 season. While the brand was the governing body's global partner for the first six seasons, the scope of the agreement has been revised for the 2025-2028 cycle: BKT now has the status of regional partner in Europe and Latin America.

"We've chosen to focus our presence on two key markets for BKT where football serves as a universal language and a powerful vehicle to connect with people. Our goal is to turn visibility into tangible value through initiatives that directly engage fans and build connections with local communities," said Lucia Salmaso, managing director of BKT Europe.

As part of the new agreement, BKT will benefit from visibility via virtual advertising on pitchside signage as well as on 3D Carpets "during away matches of major Spanish clubs such as Real Madrid, FC Barcelona, and Atlético de Madrid," explained LALIGA. The two…