LFP: Amaury Media (L'Équipe) to manage advertising for the new Ligue 1+ platform until 2029

Amaury Media has entered into a partnership with LFP Media to become the advertising sales house for the new Ligue 1+ platform over the 2025-2029 cycle (four years), announced the Groupe Amaury subsidiary on 28/07/2025.

"The launch offers, sponsorship arrangements and general terms and conditions of sale will be unveiled in the next few days, enabling advertisers to join forces with an innovative platform at the heart of football passion," said Amaury Media. Amaury Media is also the advertising agency for various Amaury group properties, including La chaine L'Équipe (free DTT) as well the magazines, France Football and Vélo Magazine.

Amaury Media was also the advertising agency for the Téléfoot channel (part of the Mediapro group) when the latter was broadcasting the Ligue 1 McDonald's and Ligue 2 BKT during the 2020-21 season. The channel was eventually closed early on 07/02/2021 following non-payment of several TV rights instalments.