Premier League: Parimatch (sports betting) sleeve sponsor of Leeds United FC from 2025-26

Parimatch, a Cyprus-based sports betting operator, has become a sleeve sponsor of Leeds United FC (promoted to the Premier League) for the 2025-26 season, announced the club on 29/07/2025.

The group will benefit from "official partner" status, the second highest level in the English club's sponsorship hierarchy, alongside six other brands. In addition to visibility on the club's shirts, Parimatch will also appear on signage at Elland Road (37,890 capacity) as well as at the Thorp Arch training centre. The two partners will also roll out digital activations on their respective social networks.

Parimatch succeeds the British e-commerce platform Boxt, which has been the club's sleeve sponsor since the 2021-22 season.

• Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has been Leeds United's main shirt sponsor since acquiring a minority stake in the club on 30/05/2024.
• The club's kit is supplied by adidas under an agreement in force since the 2020-21 season and extended from 2025-26 on 30/10/2024.

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