Ligue 1+: "Establishing a recognisable, legible & clear identity" (T. van der Schooten, Leroy Tremblot)

"The Ligue 1+ universe is a fully-fledged expression inherited from the Ligue 1 McDonald's identity. The channel's graphic language remains in complete harmony with the league it broadcasts. Like any brand, especially one with editorial and cultural ambitions, Ligue 1+ is bound to evolve in line with its growth and the marketing challenges it will face in the future. For the time being, the most pressing need is to establish a recognisable, legible and clear identity," said Thibault van der Schooten, consulting director for the brand design agency Leroy Tremblot (The Fan Syndicate group), to News Tank Football on 23/07/2025.

The Ligue de Football Professionnel will launch its Ligue 1+ streaming platform dedicated to broadcasting French top flight matches from the 2025-26 season on 15/08/2025 (to coincide with Matchday 1 in the Ligue 1 McDonald's). The graphic identity for this new service was created in collaboration with Leroy Tremblot. The agency had previously worked with the LFP on the rebranding of its two leagues, including the design of new logos for the Ligue 1 McDonald's…