adidas: revenues of €12.1bn for the first half of 2025, up 14% (excluding currency effects)

News Tank Football - Paris - News #407392 - Published on
©  D.R.
©  D.R.

adidas AG reported revenues of €12.105bn for the first half of 2025 (01/01 to 30/06/2025), up 7% "in euro terms" (2024: €11.28bn) and up 14% on a currency-neutral basis "as currency developments led to an unfavorable translation impact," announced the German group on 30/07/2025. Percentage comparisons with 2024 figures exclude the impact of the sale of the last Yeezy brand stocks in 2024 (no sales in 2025).

On a currency-neutral basis, adidas brand footwear sales rose by 16% in the first half of the year, while apparel sales rose by 12% and accessories by 8%.

The adidas brand posted double-digit growth in all markets (on a currency-neutral basis): +11% in Europe, +14% in the United States, +13% in Greater China, +25% in Latin America, +15% in Japan/South Korea and +19% in emerging markets.

The group's gross margin rose by 0.9% to 51.9% (2024: 51%) in the first half of the year. "The positive development was mainly driven by lower product and freight costs as well as reduced discounting, which more than offset unfavorable impacts from currencies and business mix. The first negative…

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode