Puma: Andreas Hubert appointed chief operating officer after 20 years at adidas

Andreas Hubert has been appointed chief operating officer (COO) of Puma SE, according to the brand on 31/07/2025. He will take up his new position on 01/09/2025.

"As COO, Andreas will be in charge of Puma's global sourcing operations, including sustainability and product development, IT and logistics," said the German equipment manufacturer.

Andreas Hubert has also joined Puma's management board, which now consists of five members: CEO (Arthur Hoeld), CFO (Markus Neubrand), chief product officer (Maria Valdes) and the chief commercial officer (Matthias Bäumer). "With this new board position, Puma shifts sourcing, IT, and logistics under the COO, streamlining responsibilities across the leadership team and organisation. Previously, sourcing was the responsibility of the chief product officer, IT the responsibility of the CFO and logistics was part of the CEO resort," explained the group.

Andreas Hubert left his position as chief information officer (CIO) at adidas in June 2025, after 20 years with the German company, including 12 years based in Hong Kong.

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