LOSC Lille: Toyota France (car manufacturer) back shirt sponsor for three seasons (2025-2028)

Toyota France, a national subsidiary of the Japanese car manufacturer, has become a back shirt sponsor of LOSC Lille (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 01/08/2025.

As part of the agreement, the group will become a premium partner, the second level in the French club's sponsorship hierarchy. Toyota will display its logo at the bottom of the back of the men's team shirts, under the players' numbers, as well as on the pocket space of the women's team (Seconde Ligue).

A second sponsor will appear on the back of LOSC Lille's shirts in 2025-26: the Aushopping V2 shopping centre (located in Villeneuve d'Ascq, 8km from Lille). This sponsor, which displayed its logo on the club's sleeve for the 2020-2025 cycle, will now be visible at the top of the back of Lille's shirts until 2027-28 (three seasons).

• Toyota and Aushopping V2 have taken over from garage network Essalmi and software publisher Positive, who were both back shirt sponsors of LOSC Lille in 2024-25.
• Strellson, a Swiss clothing brand, became the "official outfitter" of LOSC Lille for two…