Lega Serie A: Genius Sports official betting partner for 2025-2029

Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, has become the official sports betting partner of the Lega Serie A for four seasons until 2029, announced the Italian league on 04/08/2025.

"This landmark agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering the fastest, most accurate, secure data and premium video to its global network of sportsbook partners. Genius Sports will also gain access to Lega Serie A data including tracking, for media exploitation," explained the body.

The partnership will also result in the use of the BetVision live betting product developed by Genius Sports. "First launched with the NFL across major US sportsbooks, BetVision is transforming the in-play betting experience by enabling bettors to watch live games, interact with stats overlays, customise viewing modes and place bets seamlessly within a single interactive player."

American company Stats Perform was previously the Italian league's dedicated sports betting…