TSG Hoffenheim: PreZero (waste management) extends stadium naming rights contract (2025-2027)

PreZero, a waste management company belonging to Schwarz Group, has extended its naming rights for TSG 1899 Hoffenheim's (Bundesliga) stadium in Sinsheim (GER) for a further two seasons, i.e. the 2025-2027 cycle, announced the club on 01/08/2025. The 30,150-seat stadium will retain the name PreZero Arena.

The German group has held these rights since the 2019-20 season. The collaboration between the two partners, focused on the circular economy, notably enabled the PreZero Arena to become the first certified "zero waste" stadium among those in the German top flight, on 04/05/2023. "This was made possible by a recycling concept that is unique in the Bundesliga: from intelligent waste separation and reusable solutions to complete traceability of material flows. Around 90% of all waste generated in the stadium is recycled - a real benchmark for sustainable stadium operations," said TSG Hoffenheim.

This certification "has already sent a clear signal," according to the German club, which intends to further develop this path and strengthen this zero waste commitment. "The future…