Nottingham Forest FC: Bally's Corporation (gambling/betting) main shirt sponsor in 2025-26

Bally's Corporation, an American company specialised in casino operations, gambling and sports betting, has become the main shirt sponsor of Nottingham Forest FC (Premier League) for the 2025-26 season, announced the club on 05/08/2025.

The agreement, which covers the men's team exclusively, also includes visibility at City Ground (30,332 capacity). Bally's succeeds another sports betting operator, Kaiyun Sports, which was the English club's main shirt sponsor for the 2023-2025 cycle.

As of 06/08/2025, 11 of the 20 Premier League clubs (55%) have a bookmaker as their main shirt sponsor for 2025-26, the last season in which Premier League clubs are allowed to display a sports betting operator on this sponsorship space. The English top flight clubs have collectively agreed to a ban on such agreements from the 2026-27 season, as announced by the English League on 13/04/2023.

• Nottingham Forest also welcomed a new official partner (2^nd level): electronics manufacturer Noco, for the 2025-26 season, under an agreement announced on 23/07/2025.