Rugby: Allianz (insurance) retains Twickenham Stadium naming rights for the Women's World Cup 2025

Allianz, a German insurance company, has become an official partner of the Women's World Cup 2025, which will be held in eight stadiums in England from 22/08 to 27/09/2025, announced World Rugby on 05/08/2025.

As well as benefiting from the rights associated with this second level partnership (stadium signage, billboards and communications), Allianz has acquired additional rights in order to retain, throughout the competition, its naming agreement for Twickenham Stadium, renamed Allianz Stadium on 01/09/2024 as part of a partnership with the Rugby Football Union (England Rugby), scheduled to run for 10 seasons (2024-2034) and worth a total of £100m (€116.3m, or €11.6m/season), according to the British press.

Only the final and the match for third place will be held at the Allianz Arena in south London. "The final at Allianz Stadium is on course to become the most attended women's rugby match in history, set to surpass the record-breaking crowd of 66,000 at Stade de France during the Paris 2024 Olympic Games," said the organisation, which added that more than 330,000 tickets have been…