Nike: Santiago Arredondo appointed vice president & general manager of Jordan Brand for the EMEA region

Santiago Arredondo has been appointed vice president and general manager of Jordan Brand, owned by Nike, for the EMEA region, he announced on the platform LinkedIn on 05/08/2025.

Arredondo joined the American equipment manufacturer in August 2009 as business planner, and held five other positions between 2011 and 2025. Santiago Arredondo has worked for Jordan Brand since January 2021, as marketplace senior director for the EMEA region.

• Jordan Brand accounted for 16.7% ($7.27bn/€6.3bn) of the total sales generated by the Nike brand ($44.7bn/€39.4bn) during the 2024-25 financial year (01/06/2024 to 31/05/2025).
• With revenues of $12.2bn (€10.8bn), the EMEA region is Nike's second-largest market, behind North America ($19.5bn/€17.2bn).

Nike: turnover of $46.3bn (-10%) & net profit of $3.2bn (-44%) in 2024-25

The Nike group posted a turnover of $46.309bn (€40.8bn) during the 2024-25 financial year, down 10% compared with 2024-25 ($51.362bn), announced the American equipment manufacturer on 27/06/2025.

The group's net profit was down substantially to $3.22bn (€2.8bn), 44% lower than…