Arsenal FC: Konami (video games, JPN) extends as a global partner from 2025-26

Konami, the Japanese video games publisher, has extended as a global partner (2^nd level) of Arsenal FC (Premier League) from the 2025-26 season, announced the club on 07/08/2025. Konami became a regional partner (third level) of the London club on 10/10/2017.

As part of the extended agreement and as the London club's "official football video gaming partner", the Japanese publisher will "retain multiple commercial rights across the club, including promotional access to players and the use of official club branding and imagery in the eFootball series," explained Arsenal FC, who have "featured prominently in the eFootball Championship every year since 2022, and supporters have enjoyed a range of exclusive in-game and real-world experiences - from Emirates Stadium (60,260 capacity) activations to special content drops tailored for eFootball players."

To celebrate the renewal of the partnership, "and men's first team captain Martin Odegaard becoming a new club ambassador" for Konami, "players can obtain a free Highlight: Martin Odegaard player card and Avatar within eFootball from 07 to…