Olympique de Marseille: CMA CGM takes part in the advertising campaign for the 2025-26 Puma third kit

The shipping company CMA CGM, has activated its partnership with Olympique de Marseille (Ligue 1 McDonald's) on the occasion of the presentation of the club's Puma third kit for the 2025-26 season, on 08/08/2025.

The club has released a promotional video featuring players, dockworkers and CMA CGM employees on the docks of the Med Europe terminal, "a symbol of Marseille's port activity" surrounded by shipping containers bearing the logo of the company based in Marseille (FRA).

This communication campaign "marks the first collaboration of this scale" between OM, its equipment supplier Puma and CMA CGM, its main shirt sponsor since the 2023-24 season. The SPK agency is also involved in the project.

This third shirt is designed as a "tribute to dockworkers and the sea" and a "nod to Gunnar Andersson, a club legend who became a dockworker after his career," according to OM, which added that the shirt "is a bridge between the football pitch and the docks, between passion for football and pride in working life."

Olympique de Marseille: video presentation of the 2025-26 Puma Sector: Sports…