Aston Villa FC: Guinness (beer) global partner from the 2025-26 season

Guinness, an Irish beer brand owned by the British group Diageo, has become an "official global partner" (2^nd level) of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 07/08/2025.

As part of the agreement, "the iconic Irish stout will become an official global partner for men's and women's teams. Villa fans will be able to enjoy the beautiful taste of both Guinness and Guinness 0.0 (non-alcoholic beer) at our famous home (Villa Park, 42,785 capacity)," said the Birmingham (ENG) club, while Guinness, also the "official beer" and "official responsible drinking partner" of the Premier League, "will also use its global rights to promote and encourage responsible drinking at Villa Park."

"We are delighted to be welcoming Guinness to the Aston Villa partner family, a global brand that is instantly recognisable to millions around the world. We very much look forward to working closely with Guinness to create authentic experiences for our supporters during the 90 minutes on a matchday and beyond," said Adrian Filby, chief commercial officer at Aston Villa FC…