Rugby: "Strong Bodies, Strong Minds" - a campaign for the Women's World Cup 2025

World Rugby launched the "Strong Bodies, Strong Minds" communications campaign for the Women's World Cup 2025 (to be held in England from 22/08 to 27/09/2025), on 05/08/2025.

The campaign is "aimed at empowering women and girls by sparking a conversation around body confidence in sport," said World Rugby. "In the UK, young girls are dropping out of sport at alarming rates, with over one million girls disengaging from sport after primary school with body confidence being one of the key reasons why. The campaign forms part of the tournament's commitment to empower real change, as RWC 2025 sets out to celebrate that girls belong in sport, women belong in their chosen career and women and girls belong in rugby," added the body.

To mark the occasion, World Rugby has launched a special episode of the "Should I Delete This?" podcast by influencer-bloggers Em Clarkson and Alex Light "featuring Wales rugby star Gwen Crabb, highlighting rugby's role in building strength, confidence, and community."

The campaign, which involves female rugby players as well as influencers, is being rolled out…