DFL: Bundesliga TV rights in Vietnam acquired by Viettel Group (TV360, OTT) for the 2025-2028 cycle

Viettel Group, a Vietnamese state-owned telecommunications company and owner of the TV360 OTT platform, has acquired exclusive broadcasting rights in Vietnam to the Bundesliga for the 2025-2028 cycle (three seasons), announced Bundesliga International, the subsidiary of the Deutsche Fußball Liga (DFL) responsible for marketing media and commercial rights, on 12/08/2025.

The nine games on each matchday in the German top flight (306 matches per season) will be broadcast on TV360's pay-TV channels. The partnership will begin with the Franz Beckenbauer Super Cup 2025 between reigning German champions FC Bayern Munich and 2025 DFB-Pokal winners VfB Stuttgart on 16/08/2025. The broadcasting rights to the Bundesliga in Vietnam were previously held by the national public broadcasting group VTV until 2024-25.

TV360 will implement operations "aimed at engaging Bundesliga fans in Vietnam", including the display of the Meisterschale trophy (awarded each season to the German champions), public screenings of matches and exclusive promotions.

In addition to this media rights agreement, the…