Ligue 1+: "A strategic choice to regain control of our destiny" (Pablo Longoria, Olympique de Marseille)

"In a fast-changing audiovisual market, Ligue 1+ is not just a new platform: it is a strategic choice to regain control of our destiny, strengthen our independence and build a sustainable model to serve French football and those who bring it to life," said Pablo Longoria, president of Olympique de Marseille and vice president of the Ligue de Football Professionnel, in an article published on the LinkedIn platform on 12/08/2025.

"For the first time, the Ligue 1 McDonald's controls the majority of its inventory, sets its prices, defines its commercial strategy and holds its subscriber data. This is a basis that must be optimised to prove that direct control can generate sustainable value for all clubs and for the entire economic and social ecosystem that lives off this sport," explained Longoria.

The Ligue de Football Professionnel will launch its new Ligue 1+ streaming service dedicated to broadcasting Ligue 1 McDonald's matches from the 2025-26 season, on 15/08/2025. The service is being launched following the premature termination of the contract with DAZN, which initially covered…