TSG Hoffenheim: ProMinent (water treatment) replaces HEP Global (energy) as sleeve sponsor from 2025-26

ProMinent, a German company specialised in water treatment solutions, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) to become its sleeve sponsor from the 2025-26 season, announced the club on 08/08/2025.

The Heidelberg-based group (26 kilometres from Hoffenheim) has been a partner of the German club since the 2008-09 season. The strengthening of this agreement is part of the company's international development strategy, which includes building a new production site in Lingang (CHN), "while at the same time highlighting its regional roots," according to TSG Hoffenheim.

• ProMinent takes over from the German solar energy producer HEP Global, which was the club's sleeve sponsor for the 2022-2025 cycle (three seasons).
• Only one other brand is visible on TSG's kit in 2025-26: the German IT company SAP, its main shirt sponsor since the 2013-14 season, as part of an agreement valued at €5m per year and extended for the 2025-2030 cycle on 15/05/2025.

TSG Hoffenheim: PreZero (waste management) extends stadium naming rights contract (2025-2027)