Brand Finance: Real Madrid, Barça and Manchester City, the clubs with the most valuable brands in 2025

With a brand value of €1.921bn (+14% compared to 2024), Real Madrid CF (LALIGA EA Sports) is in first place in the ranking drawn up by the American company Brand Finance, a consultancy specialised in strategy and brand valuation, in its annual "Football 50 2025" report published on 14/08/2025.

Real Madrid, already first in 2024, keeps the top spot in the ranking of the 50 football clubs with the most valuable brands ahead of FC Barcelona (LALIGA EA Sports). The Catalan club saw its valuation increase by 11.1% to €1.713bn, ahead of Manchester City FC (Premier League), who completes the podium (€1.438bn, -10.7%).

The Premier League (6 clubs) and LALIGA EA Sports (2 clubs) remain the only two leagues represented more than once, while Paris Saint-Germain (5^th, €1.361bn, +12%) and FC Bayern Munich (6^th, €1.252bn, +1%) are the only representatives of their respective leagues (Ligue 1 McDonald's and Bundesliga). The Serie A Enilive has no representatives in the Top 10, with Juventus FC, the highest-ranked Italian club, in 13^th place (€505m, -13%).

To consult Brand Finance's "Football 50…