Germany/DFL: Mega Casino World extends as regional sponsor of the Bundesliga in Asia (2025-2027)

Mega Casino World, an online casino operator belonging to the New City VIP group, has extended as regional partner of the Bundesliga in Asia for a further two seasons (2025-2027), announced Bundesliga International, the subsidiary of the Deutsche Fußball Liga (DFL) responsible for marketing media and commercial rights, on 14/08/2025.

The platform will retain "key marketing rights" including the creation of digital and social media campaigns, the marketing of co-branded merchandise and ticketing access to any Bundesliga tour matches that occur in the Asian region. This renewed agreement also covers the Franz Beckenbauer Super Cup, including its 2025-26 edition which was played on Saturday 16/08 (2-1 victory for FC Bayern Munich against VfB Stuttgart).

This announcement follows the signing, by the DFL, of two broadcasting agreements for the Bundesliga in Asia ahead of the 2025-26 season kick-off (scheduled on 22/08): with DAZN in Japan and with Viettel for Vietnam, both over the 2025-2028 cycle (three seasons).

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