Premier League: a giant Puma ball crosses Tower Bridge on the River Thames to kick off the 2025-26 season

News Tank Football - Paris - Initiative #408375 - Published on
©  Puma
A giant Puma ball crosses Tower Bridge on the River Thames in London (UK) - ©  Puma

Puma has activated its partnership with the Premier League for the launch of the 2025–26 English top-flight season, the first under the new contract between both parties, on 12/08/2025.

The operation, named "The biggest goal ever" and designed by the agencies Dude London and OK COOL, saw the staging of a giant 10.5-metre diameter inflatable...

©  Puma
A giant Puma ball crosses Tower Bridge on the River Thames in London (UK) - ©  Puma

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