World Rugby: "A Blueprint for Growth - Women's Rugby" published ahead of the Women's World Cup 2025

World Rugby published "A Blueprint for Growth - Women's Rugby" on 18/08/2025, a report based on a survey of 4,000 people in seven countries (Australia, Japan, the United Kingdom, South Africa, the United States, Canada and France), ahead of the launch of the Women's World Cup 2025 to be held in England from 22/08 to 27/09/2025.

Key data on fan demographics:
• 49% of fans started following women's rugby in the last two years. Engagement has increased by 65% over the last four years, reaching 72% in South Africa and 69% in the United States.
• Fans are younger (29% are under 35), more evenly balanced in terms of gender distribution (43% are women) and more family-oriented (50% have children).

Regarding media coverage of women's rugby:
• 31% of fans say they were motivated to follow the sport because of major international tournaments and highly publicised events;
• 55% of fans say their interest will grow, but only if they have more opportunities to watch, attend matches and get involved;
• Influential personalities strengthen the bond with fans: 39% of fans say that player visibility has…