Tennis: Lavazza (coffee) extends its partnership with the US Open & Jannik Sinner (ITA) from 2025

Lavazza, an Italian coffee brand based in Turin (ITA), will continue as an official supplier (3^rd level) of the US Open from the 2025 edition of the Grand Slam tournament held from 24/08 to 07/09/2025, announced the group on 18/08/2025. This partnership was initiated in 2015. Lavazza has also announced that it will continue its collaboration with Italian tennis player Jannik Sinner, the brand's ambassador since 2019.

To mark the 10^th year of this collaboration, the Lavazza brand will be showcased at the tournament site, at the USTA Billie Jean King National Tennis Center in New York (USA), through several tasting areas (in the "Food Village" and in the themed cafés) offering its drinks and signature creations, such as an "espresso martini and a new iced tiramisu". Other activities include an interactive area featuring the brand's animated robot, "Luigi", and exclusive postcards to be sent from the tournament.

Lavazza has also teamed up with Bustle Media Group for an activation ahead of the event, "to connect with audiences beyond the tournament grounds", at Casa Magazine in New York…