LALIGA: Iberia becomes a regional partner in Latin America, BetKing in Ukraine & Remitly in North America

LALIGA has formalised three regional partnerships for the 2025-26 season: with Spanish airline Iberia in Latin America (14/08/2025), Nigerian sports betting operator BetKing in Ukraine (16/08) and American money transfer service Remitly in North America (19/08).

Iberia, which has been partnered with the Spanish Professional League in Latin America since 2023-24, has extended its agreement for a third consecutive season in 2025-26. The airline, which was previously a regional partner of LALIGA in China (in 2019-20), also became an official partner of the RFEF's national teams over the 2018-2026 cycle.

As part of a "multi-year" agreement, Remilty has becomes the title sponsor of events organised by LALIGA in the United States and Canada as part of the El Partidazo engagement scheme (football tournaments, watch parties, meetings with players, etc.), which brought together more than 13,000 participants over six events held in 2024-25. The brand will also provide young participants in the scheme with a "soccer starter kit" consisting of a ball, a bib and training cones. Finally, Remitly…