Spain: Airbnb (accommodation rentals) official partner of LALIGA from the 2025-26 season

Airbnb, a Californian accomodation rental platform, has become an official partner of LALIGA in Spain as part of a multi-year agreement from 2025-26, announced the body on 20/08/2025.

The American group will benefit from visibility at matches in competitions organised by LALIGA, and will work with the latter "to ensure that fans not only support their team when they travel to watch the more than 800 matches played per tournament, but also discover the hospitality offered by Airbnb hosts in each city," said the Spanish professional league. Experiential offers are also included in Airbnb's partnerships with FIFA (see below) and the Tour de France.

This agreement follows a series of regional agreements signed by LALIGA in August 2025:
• with the Spanish airline Iberia in Latin America (14/08);
• with the Nigerian sports betting operator BetKing in Ukraine (16/08);
• with the American money transfer service Remitly in North America (19/08).

"Football is not only experienced in stadiums" (J. de la Vega, LALIGA)