Asics: record sales of €671m (+24.2%) in the EMEA market in the first half of 2025

The Asics group generated record sales of ¥113.769bn (€671m) in the EMEA market in the first half of 2025 (from 01/01 to 30/06/2025), up 24.2% (in yen) on the same period in 2024, announced the Japanese equipment manufacturer on 13/05/2025.

This figure confirms the EMEA region as the Group's most important market, accounting for 28.2% of its worldwide revenues over the half-year (¥402.798bn/€2.27bn, +17.7% vs 2024).

These results were driven in particular by the performance of Q2 2025, during which Asics EMEA recorded a 27.2% increase in revenues (¥54.9bn/€324m) compared to Q2 2024.

"Asics EMEA experienced profitable growth in all categories during Q2 2025, including performance running and apparel. SportStyle and Core Performance Sports (CPS) showed the most significant increases, with SportStyle increasing by 52.9% and CPS by 40.6%," explained the regional subsidiary based in Hoofddorp (NED).

The group recorded a 4.8% increase in global sales in the performance running segment - Asics' most profitable vertical - in the second quarter of 2025 (¥86.9bn/€513m), and an 8.2% increase in…