Deal Tracker: RC Celta, Arsenal, RB Leipzig, AS Roma... the latest sponsorship deals in football

• Spanish consulting firm JP Financial has become a sleeve sponsor of RC Celta (LALIGA EA Sports) for the 2025-26 season.
• Five Serie A Enilive clubs have partnered with energy supplier Q8 starting in 2025-26: AS Roma, Atalanta BC, Bologna FC 1909, AC Milan, and ACF Fiorentina.
• In the Premier League, electronics manufacturer Noco has partnered with three clubs: AFC Bournemouth, Crystal Palace FC, and Leeds United FC.
• Bet365 Scores, a sports results platform belonging to the sports betting operator of the same name, has become a pocket sponsor of Torino FC and sleeve sponsor of Pisa SC, both Serie A Enilive clubs, from 2025-26.
• Media outlet Café Crème has become a back shirt sponsor of Red Star FC (Ligue 2 BKT) for three seasons (2025-2028).
• The Coca-Cola Company has become the official non-alcoholic beverage partner of Arsenal FC (Premier League) for the 2025-2027 cycle (two seasons).
• AlphaTauri, the clothing brand belonging to Red Bull (AUT), has become the official tailor of RB Leipzig (Bundesliga).

This table allows you to find all the major sponsorship/partnership contracts…