Weekly News Extra (18-22/08/2025)

• Bundesliga International has signed an agreement with the OTT platform Abema, which will broadcast two Bundesliga games per matchday free-to-air in Japan from 2025-26.
• British esports club Guild Esports & Gaming, in which David Beckham was a shareholder when it was founded in 2019, has announced that it will cease trading on 21/08/2025. "Despite our best efforts, financial challenges and the current economic climate have made it impossible for us to continue operating," said the club, which had listed on the London Stock Exchange in October 2020.
• UK-based brewer Favela Cerveja, has become the "official lager partner" of Burnley FC (Premier League), announced the club on 21/08/2025.
• 15 million impressions, 10 million video views and 280,000 followers gained: these are the three figures recorded by Ligue 1+ on social media during Matchday 1 of the 2025-26 Ligue 1 McDonald's season (from 15 to 17/08/2025).
• RC Lens (Ligue 1 McDonald's) has extended its partnership with US sports marketing agency Samba Digital for the 2025-26 season.

These are some of the news items that did not…