FC Bayern Munich: Deutsche Telekom, main shirt sponsor since 2002, extends until 2031-32

Deutsche Telekom has extended as main shirt sponsor of FC Bayern Munich (Bundesliga) until the end of 2031-32, i.e. for a further seven seasons, announced the club on 22/08/2025.

The German telecoms operator has been featured on the Bavarian club's kit since the 2002-03 season, and was committed until the end of 2026-27 under an agreement renewed on 14/08/2022. This extension brings the total duration of the partnership to 30 seasons, the second longest main shirt sponsorship contract in the Bundesliga, behind that of VfL Wolfsburg with Volkswagen (1985-2029, i.e. 44 seasons), which also owns the club. Bayern, on the other hand, will receive double the annual amount received by Wolfsburg from their shirt sponsor (€50m for the former, €25m for the latter) in 2025-26, and thus hold the most lucrative contract in the German top flight in terms of this space. This amount is set to rise to €65m a year from 2027.

In addition to visibility on Bayern shirts and signage at the Allianz Arena (75,000 capacity), Deutsche Telekom has also supported the club in the roll-out of WiFi and 5G within…