Everton FC: Pepsi Max (beverages) founding partner of Hill Dickinson Stadium for 5 seasons (2025-2030)

Pepsi Max, a beverage brand belonging to the American food and beverage group PepsiCo, has become a founding partner of Everton FC's (Premier League) Hill Dickinson Stadium for five seasons, over the 2025-2030 cycle, announced the club on 24/08/2025.

As part of the agreement, Pepsi Max becomes the "official soft drink supplier" for the 52,888-seat stadium built on the Bramley-Moore Dock site (Liverpool, ENG) and inaugurated at the kick-of beginning of the 2025-26 season. Pepsi Max will also have visibility on LED signage at the stadium, while other Pepsi Group brands will be available in the stadium's sales and catering points.

Pepsi Max joins four other founding partners of Hill Dickinson Stadium: the catering services company Aramark, the premium ticketing platform SeatUnique, the beer brand Budweiser (AB InBev Group) and watchmaker Christopher Ward, which has also been a sleeve sponsor of the English club since the 2024-25 season.

Premier League: Hill Dickinson (law firm), naming rights partner of Everton FC's new stadium