Valencia CF: Elevate (agency) appointed to market naming rights for the Nou Mestalla (delivery in 2027)

The agency network Elevate, has been appointed to market the naming rights for the Nou Mestalla (Valencia, ESP), announced Valencia CF (LALIGA EA Sports), future owners of the stadium, on 26/08/2025. The 70,044-seat stadium (the current Mestalla has 49,430) is scheduled for delivery in summer 2027.

"Following a thorough and highly competitive selection process, in which Elevate prevailed over other international companies specialising in naming rights commercialisation, this partnership will strengthen the club's position as one of Europe's leading football institutions while supporting its sporting and business ambitions," explained the Spanish club. Paul Kakhia, vice president strategy and insights at Elevate, will be based in Valencia and will head up a dedicated team throughout the commercialisation procedure.

Work on the construction of the Nou Mestalla (Valencia, ESP), which began in 2007 before being interrupted in February 2009 due to a lack of funds, resumed on 10/01/2025. Valencia CF has secured a €121m 10-year credit line and a €65m short-term loan from US bank Goldman…