LALIGA: regional partnership with Arab Bank, "official banking sponsor" in the MENA region from 2025-26

Arab Bank, the Jordanian financial group, has become a regional partner of LALIGA in the MENA region from the 2025-26 season, announced the Spanish Professional League on 26/08/2025.

Under the agreement, which gives the brand the status of "official bank sponsor" in the region, the two parties will offer fans "unique offers" and "co-created content," said the body. Arab Bank is thus strengthening its presence in football, as the group has been a partner of the Jordan Football Association (whose men's team has qualified for the 2026 World Cup) since 2011.

This partnership follows a series of regional agreements signed by LALIGA in August 2025:
• with the Spanish airline Iberia in Latin America (14/08);
• with the Nigerian sports betting operator BetKing in Ukraine (16/08);
• with US money transfer service Remitly in North America (19/08);

The Spanish body has also redefined its agreement with Indian tyre manufacturer Balkrishna Industries Ltd., its global sponsor since 2019-20, to refocus on Europe and Latin America for the cycle (2025-2028), as announced by both parties on 25/07/2025.

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