Activation: Ligue 1 title sponsor McDonald's unveils capsule collection dedicated to football with Kappa

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has teamed up with Italian equipment manufacturer Kappa to unveil "FC McDonald's", a capsule lifestyle collection dedicated to football and "designed as a tribute to the love of the shirt, supporterism and the street", on 26/08/2025.

The collection, unveiled as part of a 360° campaign (TV, posters, digital and social media) designed by agencies DDB and tms Paris, includes four shirts, three caps and a range of accessories (socks, scarves, hats, sweatshirts). The campaign also includes dedicated clothing for staff at McDonald's restaurants in France.

100 shirts from the "FC McDonald's" collection are up for grabs every day from 02 to 15/09 via a mini-game on the McDonald's+ app, along with other prizes (tickets to Ligue 1 McDonald's matches, Xbox consoles and controllers, money can't buy experiences, signed shirts, etc). Caps will also be available for €2.50 in McDonald's restaurants from 23/09.

This activation reinforces the American group's presence in French football. McDonald's, via its French subsidiary…