European Top 5: adidas, most represented equipment supplier (23 clubs) ahead of Puma & Nike in 2025-26

With 23 clubs under contract, adidas is the most represented of the 18 brands partnered with the 96 clubs that play in the European Top 5 (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) in 2025-26. The German group is ahead of its compatriot Puma (15 clubs) and its American counterpart Nike (13).

adidas is the brand with the most clubs under contract in three of the leagues in the European Top 5: the Ligue 1 McDonald's (four clubs), Premier League (eight) and Serie A Enilive (four). In terms of the 96 clubs involved, the German group has eight more than in 2024-25 (15), including one promoted club per league, and sees three contracts begin in 2025-26: with Sevilla FC (€5m per year, 2025-2030), Eintracht Frankfurt (€2.8m per season, 2025-2035) and Liverpool FC (€71.5m per year over the same period).

This last agreement is also the 6^th most lucrative equipment supplier contract in the European Top 5. adidas holds six of the ten most lucrative agreements in 2025-26, including the most expensive of them all: with Real Madrid CF (1998-2028), for…