AS Monaco FC: "AS Monacœur" (CSR programme) back shirt sponsor for the 2025-26 Champions League

News Tank Football - Paris - News #409362 - Published on
©  AS Monaco FC
The "AS Monacoeur" programme displayed on the back of AS Monaco's 2025-26 Champions League shirts - ©  AS Monaco FC

AS Monaco FC (Ligue 1 McDonald's) will display the logo of its CSR programme "AS Monacœur" on the back of its shirts for all its Champions League matches in 2025-26, announced the club on 28/08/2025. The same initiative was already deployed during the 2024-25 season.

The logo for the programme, which "aims to be as close as possible to the local community fabric, the region's young people, amateur football in the region and the Principality's institutions", will remain at the bottom part of the back of AS Monaco's shirts, under the players' numbers, from the Monegasque club's first match in the league phase of the European competition. In Ligue 1 McDonald's, this space is occupied by the French clothing brand Teddy Smith over the 2024-2027 cycle.

AS Monaco also displays two specific partners on its 2025-26 Champions League kits: the car manufacturer Renault Group as main shirt sponsor (instead of APM Monaco in Ligue 1), and the audio equipment manufacturer Bang & Olufsen, visible on the sleeve (a space occupied by the tourism brand "R.D. Congo Coeur de l'Afrique" during league…

©  AS Monaco FC
The "AS Monacoeur" programme displayed on the back of AS Monaco's 2025-26 Champions League shirts - ©  AS Monaco FC

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode