Basketball: Audi (car manufacturer) sponsor of Dubai Basketball from its 1^st EuroLeague season in 2025-26

German car manufacturer Audi, via the dealership Al Nabooda Automobiles, its exclusive distributor in Dubai (UAE), has become a strategic partner of Dubai Basketball (AdmiralBet ABA League) for three seasons (2025-2028), announced the club, which will take part in its first EuroLeague season on 01/09/2025.

The agreement was negotiated by the agency M&C Saatchi Sport & Entertainment, which was appointed commercial agent for the Dubai club on 08/07/2025. As part of the agreement, the dealer will provide Dubai Basketball with a fleet of "over 50 cars" from Audi's Q5, Q7 and Q8 (SUV) ranges, and will work with the club to roll out dedicated activations. "This partnership underscores a shared commitment to sporting excellence and community engagement, ensuring both the main and Dubai Basketball Academy teams benefit from seamless support on and off the court," said the team.

20 clubs will participate in the EuroLeague in 2025-26, with the Euroleague Commercial Assets (ECA) board deciding to change the 18-team format in force since 2016-17 on 29/05/2025. With ALBA Berlin (easyCredit BBL…