Saudi Arabia: "I came for football, I stayed for more" (Cristiano Ronaldo)

"Saudi, Welcome to Arabia", the consumer brand of the Saudi Tourism Authority (STA), has launched its latest campaign featuring Cristiano Ronaldo (Al Nassr FC, Saudi Pro League). Launched in key European markets as well as India and China, "'I came for football, I stayed for more' brings to life a Saudi that offers visitors far more than the expected," said the Saudi Tourism Authority, 02/09/2025.

"Heralding the start of its extended season of high stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events, the campaign harnesses TV, Social, Digital, and over-the-air television to give audiences a taste of one of the world's most exciting destination calendars," said the Saudi Tourism Authority.

In 2034, Saudi Arabia will become the first country to host all 104 matches of the World Cup on its own (expanded to 48 teams from 2026), following a 23^rd edition co-hosted by the United States, Mexico and Canada (2026) and a 24^th to be played in Spain, Portugal and Morocco (except for three matches played in South America) in 2030.

The Saudi Tourism Authority…