Haier (home appliances, CHN): agreements with Paris SG & Liverpool FC, extensions with ATP & LALIGA

News Tank Football - Paris - News #410203 - Published on
©  Haier
Haier, official partner of Paris Saint-Germain for three seasons (2025-2028) - ©  Haier

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has signed sponsorship agreements with Paris Saint-Germain (Ligue 1 McDonald's) and Liverpool FC (Premier League), announced the two clubs on 04/09/2025.

The partnership with Paris SG runs for three seasons (2025-2028)...

©  Haier
Haier, official partner of Paris Saint-Germain for three seasons (2025-2028) - ©  Haier

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