Belgium: Croky (snacks) extends as title sponsor of the Belgian Cup for 2 seasons (2025-2027)

Belgian crisps brand Croky has extended as the title sponsor of the Belgian Cup for a further two seasons (2025-2027), announced the Pro League on 08/09/2025. The competition will thus retain the name "Croky Cup".

The 2025-26 edition, the first covered by this extended agreement, marks the tenth anniversary of the naming contract between the two partners. To mark the occasion, "the Pro League is launching a new retro campaign in collaboration with Croky, which will be broadcast on social media. Through a video retracing the iconic moments of the last ten seasons, the two partners look back at the rich history of the Croky Cup and celebrate the magic that makes this competition so unique," said the Belgian League.

Belgian brewer Jupiler (AB InBev group) has also extended its agreement with the Pro League and will retain the naming rights to the Belgian men's top flight, the "Jupiler Pro League", beyond the 2024-25 season, as announced by the body on 24/07/2025. The brewery group became the competition's first title sponsor in 1993.

Pro League: video campaign to celebrate Croky's 10…