"Paris is an exceptional platform in terms of branding" (I. Alameddine, Grandeur Company)

"Paris is a rather exceptional platform in terms of branding and visionary positioning. You only have to look at Paris Saint-Germain (Ligue 1 McDonald's), which is an excellent case study. The way the club is financed obviously helps, but there has also been an incredible branding strategy around the club, which has become a relevant cultural brand in both fashion and urban culture. Everything is extremely well planned, and for several seasons now, PSG has generated more commercial revenue than Chelsea FC (Premier League) or FC Bayern Munich (Bundesliga)," said Iris Alameddine, founder and CEO of Grandeur Company (consultancy and investment in sport, media and fashion), to News Tank Football on 04/09/2025.

"Professional clubs need to be owned by capital with a real vision. Paris FC (Ligue 1 McDonald's) really needed this strategic supplement. It's already incredible to see what has been achieved in such a short space of time in terms of sporting success. You can see that the Arnault family (52.4% shareholder via Agache Sports) and Red Bull (10.6%) are implementing an extremely…