"Paris is an exceptional platform in terms of branding" (I. Alameddine, Grandeur Company)

News Tank Football - Paris - In-depth interviews #410737 - Published on 09/09/25 at 14:30
©  Sporsora
Iris Alameddine, CEO of Grandeur Company - ©  Sporsora

"Paris is a rather exceptional platform in terms of branding and visionary positioning. You only have to look at Paris Saint-Germain (Ligue 1 McDonald's), which is an excellent case study. The way the club is financed…

©  Sporsora
Iris Alameddine, CEO of Grandeur Company - ©  Sporsora

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