"Paris is an exceptional platform in terms of branding" (I. Alameddine, Grandeur Company)

News Tank Football - Paris - In-depth interviews #410737 - Published on 09/09/25 at 14:30
©  Sporsora
Iris Alameddine, CEO of Grandeur Company - ©  Sporsora

"Paris is a rather exceptional platform in terms of branding and visionary positioning. You only have to look at Paris Saint-Germain (Ligue 1 McDonald's), which is an excellent case study. The way the club is financed…

©  Sporsora
Iris Alameddine, CEO of Grandeur Company - ©  Sporsora

Access to this page is reserved to our subscribers

The News Tank Group was founded in 2012 and consists of:

• 8 thematic news agencies: Culture, Sport, Education & Research, HR & Training, Cities, Mobility, Energy and Agro;
• 100% information, 0% advertising, 0% consulting, 0% training;
• 70 permanent staff, mobilised on a daily basis to produce useful information in the shortest possible time.

Welcome,
Subscriber ? Log in only with your email address.
Not a subscriber yet ? Request your trial by entering your e-mail.

Login with credentials


Forgotten your login details ?