"Paris is an exceptional platform in terms of branding" (I. Alameddine, Grandeur Company)

"Paris is a rather exceptional platform in terms of branding and visionary positioning. You only have to look at Paris Saint-Germain (Ligue 1 McDonald's), which is an excellent case study. The way the club is financed obviously helps, but there has also been an incredible branding strategy around the club, which has become a relevant cultural...