FIFA Club World Cup 2025: 2.7 billion people followed the competition across all media

2.7 billion people followed the FIFA Club World Cup 2025 "across all forms of media," according to Nielsen Sports data released by the international body on 09/09/2025.

"Around 2.5 million fans attended matches across the 11 host cities, and billions more followed the action through DAZN - the competition's exclusive global broadcaster, sublicensees, other media, and at watch parties held around the world," said FIFA.

All 63 matches in the competition were broadcast free of charge on DAZN. The British platform acquired the global broadcasting rights for the competition from FIFA on 04/12/2024. According to the Financial Times, DAZN obtained these rights for $1bn (€952m as of 04/12/2024). DAZN subsequently signed sublicensing agreements for various matches with more than 100 broadcasters, including Mediaset España (Spain), Mediaset (Italy), Channel 5 (UK), TF1 (France) and ProSiebenSat.1 (Germany).

"During the tournament 'FIFA Club World Cup' became the most searched-for term among sports competitions on Google. The tournament's official social media accounts gained nine million…