Formula 1: after Mercedes F1 Team, adidas becomes a partner of Audi F1 Team for its 1^st season in 2026

adidas has become an official partner of the Audi F1 Team, which will enter the FIA Formula 1 World Championship in 2026, as part of a "multi-year" deal, announced the German brand on 10/09/2025. The contract is worth an estimated €25m a year, according to the German daily Bild the same day.

• As part of the agreement, the equipment manufacturer will launch a collection of co-branded products (clothing, footwear & accessories) combining "stylish designs with cutting-edge technology" for fans of the team in the run-up to the 2026 season.
• adidas will also provide a range of performance equipment for the drivers, mechanics and all Audi F1 Team staff.

This partnership strengthens the German group's presence in Formula 1. It has been the official supplier to the Mercedes-AMG Petronas F1 Team since the start of the 2025 season, as part of a multi-year partnership valued at €30m per season.

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