Formula 1: after Mercedes F1 Team, adidas becomes a partner of Audi F1 Team for its 1st season in 2026
adidas has become an official partner of the Audi F1 Team, which will enter the FIA Formula 1 World Championship in 2026, as part of a "multi-year" deal, announced the German brand on 10/09/2025. The contract is worth an estimated €25m a year, according to the German daily Bild the same day.
• As part of the agreement, the equipment manufacturer...